1. (a) Modern Sangeet Academy, a classical music training institute based in Bengaluru, has gained nationwide recognition through its engaging…

1. (a) JJ Sir should develop the qualities of a strategic thinker because long-term success depends not only on expertise in classical music but also on the effective application of strategic management. Strategic management enables an organisation to perform better than its competitors by creating a competitive advantage and responding successfully to changes in the environment. In the given case, the increasing demand for online classes represents a change in the business environment. Instead of rejecting the idea, JJ Sir should evaluate it strategically. Strategic thinking will help the academy: Provide direction by aligning decisions with the academy's vision of making classical music globally recognised. Be proactive rather than reactive by analysing environmental changes and responding appropriately. Identify and exploit new opportunities, such as reaching students across the country through online learning. Enhance the longevity of the academy by adapting to changing customer needs and ensuring sustainable growth. Develop competitive advantage and core competencies, enabling the academy to strengthen its position while preserving the quality and authenticity of classical music. Thus, strategic thinking will help JJ Sir achieve the academy's mission while ensuring its long-term survival, growth, and sustainability.