The threat of substitutes is high when:

CA Intermediate · Financial Management and Strategic Management · MTP · May 2024
The threat of substitutes is high when:
(A) There are few substitute products available
(B) Switching costs are low
(C) Suppliers have high bargaining power
(D) There is strong brand loyalty

Suggested Answer and Working Notes:

Correct Answer: Option (B)

Switching costs are low

Topics: Part B: Strategic Management

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