FreshKart Retail Ltd. observed that an increasing number of customers preferred shopping through mobile applications and expected doorstep delivery.…

CA Intermediate · Financial Management and Strategic Management · RTP · September 2026
FreshKart Retail Ltd. observed that an increasing number of customers preferred shopping through mobile applications and expected doorstep delivery. In response, the company launched an AI-enabled e-commerce platform, creating an entirely new online business segment and attracting a large customer base. The emergence of such new markets and business segments is primarily influenced by which component of the external environment?
(A) (a) Political environment
(B) (b) Economic environment
(C) (c) Sociocultural environment
(D) (d) Technological environment

Suggested Answer and Working Notes:

Correct Answer: Option (D)

(d) Technological environment

Topics: Part-A: Financial Management, Part B: Strategic Management

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