3. (a) GreenBasket Pvt. Ltd., an online grocery retailer, is planning to expand its operations across India. The management recognises that…

3. (a) Mendelow's Matrix is a stakeholder analysis tool that categorises stakeholders based on their Power (ability to influence the organisation) and Interest (level of concern in the organisation's success). It helps organisations determine the appropriate level of engagement with different stakeholders. GreenBasket Pvt. Ltd. should manage its stakeholders as follows: Key Players (High Power, High Interest): Investors and top management should be closely involved in strategic decisions and regularly consulted, as they significantly influence the organisation's success. Keep Satisfied (High Power, Low Interest): Regulatory authorities and lenders should be kept satisfied through compliance, timely communication, and periodic updates. Keep Informed (Low Power, High Interest): Employees, suppliers, and customers should receive regular information and feedback opportunities, as they are highly interested in the organisation's activities. Low Priority (Low Power, Low Interest): Business magazines and similar external groups require only occasional monitoring, with minimum time and resources devoted to them. Using Mendelow's Matrix enables GreenBasket Pvt. Ltd. to allocate its resources efficiently, strengthen stakeholder relationships, and improve the effectiveness of its strategic decisions.