(c) Jeff Inc., a leading US-based smartphone company, intends to strengthen its global presence by manufacturing its latest Android smartphones with…

(c) The growth strategy adopted by Jeff Inc. and Desi Group is a Strategic Alliance. A strategic alliance is an arrangement between two or more independent firms to cooperate in achieving specific strategic objectives. The participating firms remain legally independent but share resources, capabilities, knowledge and risks to achieve mutual benefits. Advantages of Strategic Alliance 1. Organisational Advantage: The alliance enables Jeff Inc. to leverage Desi Group's manufacturing capabilities and production facilities, while Desi Group gains access to Jeff Inc.'s technological expertise and global quality standards. This facilitates learning and capability enhancement for both partners. 2. Economic Advantage: By sharing production facilities, investment and operational costs, both companies can reduce costs and business risks. Higher production volumes for exports also help achieve economies of scale, resulting in lower per-unit production cost. 3. Strategic Advantage: The collaboration allows both companies to pool their resources and competencies, thereby strengthening their competitive position in international markets. It also provides opportunities for joint product development and technology advancement. 4. Political Advantage: Collaborating with an established Indian manufacturer enables Jeff Inc. to benefit from local market knowledge, regulatory support and ease of operations, while Desi Group enhances its international presence through association with a reputed global brand. Thus, the collaboration between Jeff Inc. and Desi Group represents a Strategic Alliance, enabling both organisations to achieve common strategic objectives by combining their complementary strengths while remaining independent entities.