An ice cream company is planning to expand its business. Before making decisions, it studies various economic factors, such as consumer preferences,…

CA Foundation · Business Economics · PYQS · September 2025
An ice cream company is planning to expand its business. Before making decisions, it studies various economic factors, such as consumer preferences, pricing strategies, employee wages and the ideal location for its outlets. Which level of the economy does the company analyze for expansion?
(A) A. Macro Economy
(B) B. Micro Economy
(C) C. International Economy
(D) D. National Economy

Suggested Answer and Working Notes:

Correct Answer: Option (B)

B. Micro Economy

Topics: Nature & Scope of Business Economics

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