Advertisement elasticity of demand measures:

CA Foundation · Business Economics · MTP · May 2026
Advertisement elasticity of demand measures:
(A) A. Change in supply due to advertising
(B) B. Responsiveness of demand to advertisement expenditure
(C) C. Price elasticity
(D) D. Income elasticity

Suggested Answer and Working Notes:

Correct Answer: Option (B)

B. Responsiveness of demand to advertisement expenditure

Topics: Theory of Demand and Supply

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