What benefit does HomeInn Limited derive by operating different properties under two separate brands?

Branding of properties under either “HomeInn Budget" and "HomeInn Comfort" makes helps potential customers determine their expectations from each of such properties. Based on these expectations the customer appeal can be distinctly determined for each of these properties. This will help them choose which property could potentially satisfy their expectations better. Thus by operating different properties under either “HomeInn Budget” or “HomeInn Comfort” brand, HomeInn Limited has created a brand strategy that can effectively communicate their product and service offering to potential customers.