Assess each of the hard and soft elements based on the McKinsey 7s Framework.

AAI and PGL will benefit from the McKinsey 7s framework as it is undergoing substantial change in its operations by entering the Indian aviation sector. There are 3 hard elements – Strategy, Structure and Systems and 4 soft elements – Shared values, Style, Staff and Skills. Each of these elements represent a constellation of systems, which when integrated well assist in effective implementation of strategies, efficient use of resources and ultimately enables the organization to create value. The hard elements can be easily quantified, defined, and influenced by the management while the soft elements are those that are influenced by culture within an organization, making them intangible in nature and therefore relatively difficult for the management to influence. It is important for TAPL to have properly integrated systems in place in order to execute its strategies well in the highly competitive aviation industry. It is a Joint Venture between two globally established, reputed organizations and therefore this framework will help the organization identify any blind spots at the inception stage itself. Strategy TAPL strategically positions itself in the "premium economy" segment to capture a unique market niche, leveraging Avian Airlines' premium services and PGL's extensive market presence.It differentiates by offering superior service at slightly higher rates than economy, aiming to attract business travellers and price-sensitive premium customers.The partnership with AAI enhances global connectivity, a key differentiator in the competitive Indian aviation market. Structure The joint venture's structure, with PGL's majority and AAI's strategic stake, balances expertise and control, optimizing the organizational workflow.Initially centralized under COO Mr. Tan for coherent early decision-making, with a view to evolve towards flexibility and scalability as TAPL grows.Functional departmentalization harnesses AAI's aviation expertise and PGL's market insight, fostering efficiency and market responsiveness. Systems Digitalization and technology adoption streamline operations and improve customer satisfaction, positioning TAPL for operational excellence.Strategic implementation of advanced reservation and CRM systems underpins competitive advantage through enhanced efficiency and service personalization.Clear goals and performance measurement for each department ensure aligned and efficient operational execution. Style Leadership style integrates AAI and PGL's diverse cultures, promoting innovation, agility, and a unified approach towards strategic goals.Emphasizes a corporate culture of creativity, motivation, and customer-centricity, crucial for navigating the dynamic aviation sector.Cross-functional teams foster collaboration and a shared vision, enhancing TAPL's strategic and operational agility. Staff TAPL's strategic talent management focuses on diversity, competitive remuneration, and professional growth to mitigate industry-high attrition rates.A supportive work environment and opportunities for development aim to attract and retain a motivated workforce.Recognizes staff as crucial for delivering the high service standards expected in the premium economy segment. Skills Collaborative training and continuous learning initiatives ensure the workforce is equipped with necessary technical and soft skills.Balanced focus on operational safety and customer service excellence supports TAPL's differentiation strategy.Continuous investment in staff development ensures alignment with TAPL's premium service ethos and brand promise. Shared Values TAPL's core values of honesty, work ethic, transparency, accountability, and trust underpin its operations and customer interactions. These values are central to building a strong, customer-focused brand identity and fostering loyalty in the competitive aviation sector.Aligning strategic and operational practices with these shared values ensures TAPL's market positioning and brand strength.