VitaGlow Naturals Ltd., a personal care company, launches a new herbal shampoo "HerbaSilk” that is sulphate-free, prevents hair fall and contains…

CA Intermediate · Financial Management and Strategic Management · RTP · May 2026
VitaGlow Naturals Ltd., a personal care company, launches a new herbal shampoo "HerbaSilk” that is sulphate-free, prevents hair fall and contains rare botanical extracts sourced from the Himalayas. Customers perceive it as superior to ordinary shampoos. The company prices HerbaSilk 25% higher than its regular shampoo range and sales rise strongly due to its perceived uniqueness. Identify the strategy adopted by VitaGlow Naturals Ltd.:
(A) Cost leadership strategy
(B) Focus strategy
(C) Differentiation strategy
(D) Best-cost provider strategy

Suggested Answer and Working Notes:

Correct Answer: Option (C)

Differentiation strategy

Topics: Part B: Strategic Management

Open in Interactive Practice Hub · Full Practice Hub · Chapter Weightage · More in this subject

Related Questions in this Topic