EcoRide Motors, founded in Chennai in 2017, started as a small manufacturer of electric scooters targeted at environmentally conscious urban…

EcoRide Motors, founded in Chennai in 2017, started as a small manufacturer of electric scooters targeted at environmentally conscious urban commuters. The company gained momentum when the government introduced FAME subsidies for EV adoption and rising fuel costs made electric mobility more attractive. Initially, EcoRide differentiated itself with sleek designs and strong battery life, which appealed to young professionals in metro cities. As the EV industry became more competitive, EcoRide realized that success depended not only on product quality but also on an efficient value chain. The company focused on building close partnerships with battery suppliers, invested in efficient assembly lines, and created a network of after-sales service centers. This integrated approach gave EcoRide an edge in reliability and customer satisfaction. In 2021, EcoRide attempted to enter the budget scooter market to expand its customer base. However, the move backfired as cost pressures affected margins, and established players already had stronghold in the low-price segment. Internally, this failure led to debates within the management team. The CEO adopted a transformational leadership style, motivating employees to view challenges as opportunities and encouraging cross-functional collaboration for innovation. To restructure its portfolio, EcoRide introduced high-performance e-bikes for premium customers while continuing scooters for the mass market. Management positioned scooters as a potential Cash Cow in the BCG matrix due to steady demand but low growth, whereas the e-bikes were considered Stars, expected to drive future growth in the expanding premium EV segment. Recently, when the government announced stricter battery recycling norms, EcoRide faced resistance from dealers who feared higher compliance costs. At the same time, an environmental NGO emerged as a powerful stakeholder, urging EcoRide to adopt greener supply chain practices. The company recognized that managing stakeholder expectations would be critical for long-term sustainability. Based on the above Case Scenario, answer the Multiple Choice Questions.