A fashion retail company is designing a new marketing campaign for Generation Z. During its market survey, the company observes that customers'…

CA Intermediate · Financial Management and Strategic Management · PYQS · May 2026
A fashion retail company is designing a new marketing campaign for Generation Z. During its market survey, the company observes that customers' personal preferences, attitudes, lifestyle, motivation, and perception of quality strongly influence their buying behaviour, even before they are exposed to advertisements or peer opinions. Considering these facts, the company should primarily focus on which conceptual domain of the consumer behaviour?
(A) Cultural influences
(B) Social influences
(C) External influences
(D) Internal influences

Suggested Answer and Working Notes:

Correct Answer: Option (D)

Internal influences

Topics: Part-A: Financial Management, Part B: Strategic Management

Open in Interactive Practice Hub · Full Practice Hub · Chapter Weightage · More in this subject

Related Questions in this Topic