EcoRide Motors, an Indian electric scooter company, faces rising competition from new EV start-ups offering affordable models. Battery suppliers…

CA Intermediate · Financial Management and Strategic Management · RTP · January 2026
EcoRide Motors, an Indian electric scooter company, faces rising competition from new EV start-ups offering affordable models. Battery suppliers have raised costs due to global shortages, while customers now compare multiple brands online before purchase. Traditional petrol scooter manufacturers are also entering the EV segment. EcoRide struggles to maintain profitability despite growing market demand. Which force poses the greatest threat to EcoRide's profitability?
(A) Threat of Substitutes
(B) Bargaining Power of Suppliers
(C) Rivalry among Existing Competitors
(D) Bargaining Power of Buyers

Suggested Answer and Working Notes:

Correct Answer: Option (C)

Rivalry among Existing Competitors

Topics: Part-A: Financial Management, Part B: Strategic Management

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