A mid-sized electronics firm notices a rapid increase in demand for smart home devices. It has decided to redesign its product line to cater…
CA Intermediate · Financial Management and Strategic Management · RTP · January 2026
A mid-sized electronics firm notices a rapid increase in demand for smart home devices. It has decided to redesign its product line to cater specifically to this trend while competitors are still hesitant. Which strategic approach is the firm using?
Suggested Answer and Working Notes:
Correct Answer: Option (B)
Proactive strategy
Topics: Part B: Strategic Management
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