"The world needs to move fast, at a speed of innovation that makes 6 months look like 60 years" - Jayanta R., the founder of Hepha.io, while…

CA Intermediate · Financial Management and Strategic Management · RTP · January 2026
"The world needs to move fast, at a speed of innovation that makes 6 months look like 60 years" - Jayanta R., the founder of Hepha.io, while speaking at a technology vision conference at Hyderabad. In 2009, Jayanta was working as a machine learning research scholar at a US college, when he struck upon an idea of technological research being automated. He thought what could happen if computers could innovate themselves. The world will change forever. His idea took shape of a boutique AI consultancy in 2020, Hepha.io. Hepha.io had one vision, to speed up innovation. And for this they hired the most affluent research scholars from across the globe - all virtually, all paid in equity, with no real organizational structure. The offering to customers was simple it was futuristic, high value added to existing operations and could be applied to a lot of other processes. The company was doing great in terms of customer acquisition and profitability, about 150 of Fortune 500 companies had relations with Hepha.io, bringing in about $12 million in earnings. But the company was disappointed by their own speed of growth, which was contrary to their vision and thereby a joke at many conferences that hurt Jayanta immensely. Hepha.io had by now been seen in the west, as an aggressive, crazy company that wanted to change the world with computers, without caring much about the harms of massive heat generating servers being built on agricultural land, damaging crops, weather and even harming social setups by shattering employment. To move away from west and speed things up internally, they moved their focus to India, the land of technically skilled labor force with ease of doing business. Entering India helped them dodge environmental concerns, but future scare of unemployment was a great threat. Jayanta met many political influencers and industrialists but could not attract much attention. Until Harsh G., the young scientist of LifeMind Technologies, met him in Mumbai, and offered to help. LifeMind Tech, had a long running reputation of being a socially awake enterprise, which reinvested its earnings in developing India. Jayanta could not have asked for a better partner in India. This partnership helped Hepha.io to overcome a lot of political backlash and even the sharpest minds in the Indian tech space seemed to join the company without any employment apprehensions. What also helped Jayanta realize under Harsh's guidance was that innovation is necessary to enter the future but not at the cost of destroying the present. Hepha.io has since then opted for India as its Asia headquarters, driven by the purpose of holistic innovation. Based on the above Case Scenario, answer the Multiple Choice Questions.
(A) Corporate level strategy
(B) Business level strategy
(C) Functional level strategy
(D) Operational level strategy

Suggested Answer and Working Notes:

Correct Answer: Option (C)

Functional level strategy

Topics: Part-A: Financial Management

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