A café is overcrowded on weekends but nearly empty on weekdays. To even out demand, it launches a "Workday Loyalty Card" with discounts for weekday…
CA Intermediate · Financial Management and Strategic Management · PYQS · January 2026
A café is overcrowded on weekends but nearly empty on weekdays. To even out demand, it launches a "Workday Loyalty Card" with discounts for weekday visits. This strategy illustrates:
Suggested Answer and Working Notes:
Correct Answer: Option (D)
Synchro-marketing
Topics: Part-A: Financial Management
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