In General Electric Matrix, what strategy is recommended for business units with high market attractiveness and strong business strength?

CA Intermediate · Financial Management and Strategic Management · PYQS · September 2025
In General Electric Matrix, what strategy is recommended for business units with high market attractiveness and strong business strength?
(A) Invest/Expand
(B) Select/Earn
(C) Harvest/Divest
(D) Liquidate

Suggested Answer and Working Notes:

Correct Answer: Option (A)

Invest/Expand

Topics: Part-A: Financial Management

Open in Interactive Practice Hub · Full Practice Hub · Chapter Weightage · More in this subject

Related Questions in this Topic