A tech startup wants to enter a new market by introducing a new AI-powered product to an entirely new customer segment. Which strategic option best…

CA Intermediate · Financial Management and Strategic Management · MTP · September 2025
A tech startup wants to enter a new market by introducing a new AI-powered product to an entirely new customer segment. Which strategic option best represents this move?
(A) Market Penetration
(B) Market Development
(C) Product Development
(D) Diversification

Suggested Answer and Working Notes:

Correct Answer: Option (D)

Diversification

Topics: Part-A: Financial Management, Part B: Strategic Management

Open in Interactive Practice Hub · Full Practice Hub · Chapter Weightage · More in this subject

Related Questions in this Topic