GreenSprout Organics, a sustainable agriculture company, offers a range of eco-friendly farming products. Its portfolio includes mature products…

CA Intermediate · Financial Management and Strategic Management · MTP · September 2025
GreenSprout Organics, a sustainable agriculture company, offers a range of eco-friendly farming products. Its portfolio includes mature products generating steady cash flow and several new offerings with high growth potential. Recently, GreenSprout launched a cutting-edge organic bio-fertilizer in a rapidly expanding market. In which quadrant of the BCG Matrix would this new product most likely be placed?
(A) Cash Cow
(B) Dog
(C) Question Mark
(D) Star

Suggested Answer and Working Notes:

Correct Answer: Option (C)

Question Mark

Topics: Part-A: Financial Management, Part B: Strategic Management

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