ZymaTech Pvt. Ltd., a growing player in the smart home devices industry, seeks to increase its market share amidst strong competition from HomeEdge,…

(b) To improve ZymaTech's competitive advantage, Mr. Anoj Dass would apply the five steps of understanding the competitive landscape as follows: Identify the competitors: ZymaTech has already identified its three major competitors—HomeEdge, AutoNest and IntelliSpace. Data on their market share confirms they are significant players in the smart home industry. Understand the competitors: Through market reports, online reviews, and competitor websites, Mr. Anoj Dass would assess each competitor's product portfolio, pricing, market presence and customer feedback. This helps understand what they offer and how they position themselves. Determine the strengths of the competitors: HomeEdge has strong brand loyalty—this makes it a premium and trusted choice. AutoNest's strength lies in affordability and an extensive distribution network. IntelliSpace leads in premium AI-driven innovations but faces service issues. Determine the weaknesses of the competitors: IntelliSpace's weak post-sales service is a gap ZymaTech can exploit. AutoNest's lower product quality (not mentioned but inferred from low price) and HomeEdge's premium pricing could be other opportunities. Put all of the information together: ZymaTech should improve its customer service, enhance brand visibility through digital campaigns and offer mid-range AI-integrated products to position itself between AutoNest's affordability and IntelliSpace's premium features. It should target the segment looking for quality and innovation at a reasonable price—thereby exploiting competitor gaps and strengthening its own capabilities.