StarLite Electronics noticed changing consumer preferences for energy-efficient appliances. It invested in R&D to develop such products. Months…

CA Intermediate · Financial Management and Strategic Management · MTP · September 2025
StarLite Electronics noticed changing consumer preferences for energy-efficient appliances. It invested in R&D to develop such products. Months later, a new government regulation mandated energy efficiency, which it easily complied with. Which strategies best describe StarLite's approach?
(A) Proactive and Reactive
(B) Only Reactive
(C) Cost leadership
(D) Defensive strategy

Suggested Answer and Working Notes:

Correct Answer: Option (A)

Proactive and Reactive

Topics: Part B: Strategic Management

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