What are the key characteristics of business products that contribute to the overall competitiveness and dynamics of the market?
CA Intermediate · Financial Management and Strategic Management · MTP · May 2025
What are the key characteristics of business products that contribute to the overall competitiveness and dynamics of the market?
Suggested Answer and Working Notes:
Businesses sell products. A product can be either a good or a service. It might be physical good or a service, an experience. Following are the key characteristics of business products: Products are either tangible or intangible. A tangible product can be handled, seen, and physically felt, such as a car, book, pen, table, mobile handset and so on. Alternatively, an intangible product is not a physical good, such as telecom services, banking, insurance, or repair services. Product has a price. Businesses determine the cost of their products and charge a price for them. The dynamics of supply and demand influence the market price of an item or service. The market price is the price at which quantity provided equals quantity desired. The price that may be paid is determined by the market, the quality, the marketing, and the targeted group. In the present competitive world prices are often given by the market and businesses have to work on costs to maintain profitability. Products have certain features that deliver satisfaction. A product feature is a component of a product that satisfies a consumer's need. Features determine product pricing, and businesses alter features during the development process to optimize the user experience. Products should be able to provide value satisfaction for the customers for whom they are meant. Features of the product will distinguish between terms of function, design, quality and experience. A customer's cumulative experience with a product from its purchase to the end of its useful life is an important component of a product feature. Product is pivotal for business. The product is at the centre of business around which all strategic activities revolve. The product enables production, quality, sales, marketing, logistics and other business processes. Product is the driving force behind business activities. A product has a useful life. Every product has a usable life after which it must be replaced, as well as a life cycle after which it is to be reinvented or may cease to exist. We have observed that fixed-line telephone instruments have largely been replaced by mobile phones.
Topics: Part-A: Financial Management
Related Questions in this Topic
- Distinguish between Strategic Planning and Operational Planning.
- Cura-Stents India Ltd., a manufacturer of high-precision cardiac stents, follows stringent international quality and ste...
- EcoBuild Materials Ltd. manufactures specialised construction materials. One of its business divisions has been evaluate...
- Elite Motors Ltd., a luxury automobile manufacturer, exclusively targets ultra-high-net-worth individuals by offering pr...
- Write a short note on the key strategic drivers of an organization.