A retail chain notices that its competitors have introduced same-day delivery options. In response, the company quickly adjusts its logistics…

CA Intermediate · Financial Management and Strategic Management · MTP · May 2025
A retail chain notices that its competitors have introduced same-day delivery options. In response, the company quickly adjusts its logistics operations and collaborates with local courier services to match the offering and avoid losing customers. What type of strategy is the company implementing?
(A) Proactive strategy
(B) Reactive strategy
(C) Functional level strategy
(D) Contingency strategy

Suggested Answer and Working Notes:

Correct Answer: Option (B)

Reactive strategy

Topics: Part-A: Financial Management

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