A company's flagship product has experienced a plateau in sales despite heavy promotions and marketing. What phase of the Product Life Cycle are…

CA Intermediate · Financial Management and Strategic Management · RTP · January 2025
A company's flagship product has experienced a plateau in sales despite heavy promotions and marketing. What phase of the Product Life Cycle are they likely in, and what is the best strategic option to consider?
(A) Introduction; increase prices
(B) Growth; diversify product range
(C) Maturity; seek product differentiation
(D) Decline; invest in new technology

Suggested Answer and Working Notes:

Correct Answer: Option (C)

Maturity; seek product differentiation

Topics: Part-A: Financial Management, Part B: Strategic Management

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