Strategic management involves developing the company's vision, environmental scanning, strategy formulation, implementation, evaluation and control.…
CA Intermediate · Financial Management and Strategic Management · RTP · September 2024
Strategic management involves developing the company's vision, environmental scanning, strategy formulation, implementation, evaluation and control. It emphasizes the monitoring and evaluation of external opportunities and threats in the light of a company's strengths and weaknesses and designing strategies for survival and growth. It helps in the creation of a competitive advantage to outperform the competitors and also guides the company successfully through all changes in the environment. In light of statement discuss its benefits.
Suggested Answer and Working Notes:
The major benefits of strategic management are: Strategic management gives directions to the company to move ahead. It defines the goals and mission.It helps organisations to be proactive instead of reactive in shaping their future.It provides frameworks for all major decisions of an enterprise such as decisions on businesses, products, markets, manufacturing facilities, investments and organisational structure. It provides better guidance to the entire organisation on the crucial point - what it is trying to do.It helps organisations to identify the available opportunities and identify ways and means to achieve them.It serves as a corporate defence mechanism against mistakes and pitfalls.It helps to enhance the longevity of the business.It helps the organisation to develop certain core competencies and competitive advantages that would facilitate survival and growth.
Topics: Part-A: Financial Management, Part B: Strategic Management
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