Mr. Arun has been hired as the CEO by ABC Ltd, a pharmaceutical company that has diversified into affordable wellness supplements. The company…

CA Intermediate · Financial Management and Strategic Management · MTP · September 2024
Mr. Arun has been hired as the CEO by ABC Ltd, a pharmaceutical company that has diversified into affordable wellness supplements. The company intends to launch the HealthPlus brand of supplements. ABC wishes to enhance the well-being of people with its products that are beneficial for health and are produced in an environmentally sustainable manner using natural ingredients. Draft a vision and mission statement that may be formulated by Arun.

Suggested Answer and Working Notes:

The HealthPlus brand of wellness supplements may have the following vision and mission: Vision: Vision implies the blueprint of the company's future position. It describes where the organization wants to land. Mr. Arun should aim to position “HealthPlus” as India's leading wellness supplements brand. It may have the vision to be India's largest wellness supplements company that enhances health, promotes extraordinary well-being, and brings happiness to people. Mission: Mission delineates the firm's business, its goals, and ways to reach the goals. It explains the reason for the existence of the firm in society. It is designed to help potential shareholders and investors understand the purpose of the company. Mr. Arun may identify the mission in the following lines: To be in the business of wellness supplements to enhance the lives of people and give them the confidence to lead a healthy life.To protect health by providing supplements that counteract harmful elements in the environment.To produce wellness supplements using natural ingredients in an environmentally sustainable manner.

Topics: Part B: Strategic Management

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