Kanika, known as "Desi Taylor Swift," launched the lipstick brand Kolor among intense global and domestic competition. Despite a lack of groundwork,…

CA Intermediate · Financial Management and Strategic Management · RTP · May 2024
Kanika, known as "Desi Taylor Swift," launched the lipstick brand Kolor among intense global and domestic competition. Despite a lack of groundwork, her substantial 45 million social media following gained significant attention. Which aspect of Michael Porter's force multiplier is working in favour of Kolor?
(A) Social Media Influence
(B) Threat of New Entrants
(C) Supplier Bargaining Power
(D) Buyer Bargaining Power

Suggested Answer and Working Notes:

Correct Answer: Option (B)

Threat of New Entrants

Topics: Part-A: Financial Management, Part B: Strategic Management

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